nhbs offered business intelligence is a combination of strategy and technology, experience and expertise that provides a level of competitive advantage required in a fast changing and challenging market environment.

Our experienced team of industry specialists and data analysts integrate state of the art technology and analytics practice using data with the organisation’s vision, strategy and financial objectives.

We focus our efforts on Customer Value Management, Sell Through Optimization and Space Productivity to realise the following benefits

Customer Value Management

  • Higher customer profitability
  • Increased customer lifetime value
  • Lower customer churn
  • Reduced ATL spends
  • Marketing ROI visibility

Sell Through Optimization

  • Optimized sell through rates in line and beyond targets
  • Deeper insights for buying and merchandising decisions
  • Prevent margin erosion
  • Better consolidation of inventory
  • Reduced storage and logistics costs
  • Higher profitability

Space Productivity

  • Net and linear space productivity visibility
  • Under / Over utilized space productivity visibility
  • Enable centralized visual merchandise planning and execution
  • Display Capacity insights for buying and merchandising
  • Space productivity & profitability by category, sub-category, brand
  • Associated costs savings with better space and manpower planning

Our Offerings

  • Create geographic, demographic, sociographic and behavioural customer segments
  • Build customer lifetime value and profitability models
  • Develop strategies for customer acquisition, growth and retention (churn reduction)
  • Realtime customer and transaction analysis for personalisation
  • Engage customers in real time
  • Plan, design, implement and evaluate target marketing campaigns offline and online.

  • Creating detailed product and range profiles
  • Preparing the data for in-depth analysis
  • Build a Sell Through Optimization engine to boost sell through rates
  • Develop a Markdown Management Tool to be used by merchandisers
  • Build an allocation and consolidation recommender engine
  • Generate insights for future buying, demand forecasting and pricing strategies

  • Measure the Net Selling / Operational area for productivity analysis
  • Measure the Linear space and display capacity for productivity analysis
  • Analyse productivity by category / department, sub-category, brand and store
  • Generate insights on display capacity to facilitate buying and merchandising
  • Identify over / under utilized space by productivity comparison
  • Build a fixed asset register for good bookkeeping.